Amit Ashkenazi is about making a difference — both small and big — to the community. And he has plenty of opportunities to do so as VP of business strategy at Fiverr International Ltd., one of the five largest B2B-focused global online marketplaces for digital skills provided by professional freelancers.
For one, Fiverr officially began trading on the New York Stock Exchange in June 2019. “Going public was a huge accomplishment for the company,” Ashkenazi says. But there’s more. Ashkenazi took lead on a number of acquisitions the company has made in recent years, and was involved in launching several new innovative products. Creating a culture of innovation was key for Ashkenazi when he came to Fiverr.
Before joining Fiverr, he was a partner in Israel’s largest private equity fund and was on the board of a number of tech companies. Fiverr appealed to him as a disruptive and fast-growing company that was changing how the world works together.
Right now, he’s continuing to push the company forward. He notes that one of the biggest challenges is increasing the awareness of and trust in hiring freelancers online. While the addressable market is huge, online adoption is still relatively low. Fiverr is focused on innovating for its global community.
“We have an incredibly talented team and so many innovative, unique ideas, but it’s about making sure we focus on the most impactful initiatives; the ones that will matter and make a difference for our community,” he says.