When Emily Burroughs started at workforce solutions provider BGSF in 2016, she was the only member of the marketing team; today, Burroughs serves as VP of marketing and manages a quickly growing team of seven.
Burroughs’ vision and efforts have led to the company’s exponential growth, both internal and external. In 2020, amid the Covid-19 pandemic, she created successful virtual events like BG Brain Break, where parents could take an hour or two to themselves while BGSF provided entertainment. In light of the pandemic and teams working from home, Burroughs built new communication channels and introduced an employee recognition program and a philanthropy cloud program. These programs, though virtual, brought the teams closer than ever and helped unify the company under the goal of finding candidates jobs.
“It’s humbling to know that we put 30,000 people to work a year, which impacts the families and communities of those we find jobs for across the country. We call it the ripple effect — how one decision, action or thought can create change and impact the world around us,” she says.
As a result of Burroughs’ organic and inorganic content strategies, BGSF manages over 45 social pages, has tripled its social media presence since 2019 and has gained nearly 200,000 followers, which is a 116% increase since 2019 and a 4,609% increase since 2017.
Burroughs is motivated by the “ripple effect” her company and team have created and hopes to continue to contribute to that success.