Sam Cross is an innovative leader who creates the vision of where he wants to go, and his staff work tirelessly to get there because they trust him and enjoy working for him. He has grown Airswift’s North America region to $270 million from less than $1 million; it’s now the biggest and most profitable region within the company.
Cross has been in recruitment for 15 years – he was introduced to the industry by an old friend – and has been with Airswift for 12 of those years.
Cross is most proud of “building an exceptional business of amazing people that stands alone in the energy market. Reputation is everything, and we have built an excellent reputation in North America.” He is strongly motivated by growing new businesses and seeing people learn how to successfully do that themselves. Cross keeps Airswift a market leader by staying ahead of the curve and proactively solving problems for clients before they realize they need a solution. “Recruiters are brilliant,” he says, “as we sometimes have to act as lawyers, travel agents, technology experts, researchers, psychiatrists, business owners and the world’s best sales people. Where else would you want to work?”